Composition Matters
Don’t expect content that was built forthe desktop to magically work on smallerscreens. Craft your content for themobile world - clean the clutter.
Get to the Point!
Smaller screens mean less real estateand shorter attention spans for content.
Multimedia Rules
Visuals allow us to devour informationmore so than text. They can grab andhold our attention. For the small screen,choose visuals with a clear central focus.
Calls to Action
Leverage mobile and social insightsto target based on location, deviceor other metrics.
Target Better
The mobile world lets you target preciseaudiences - based on who they follow,where they live, what they do for a living,and so much more. Gain impressions,influence, and insights.
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