David Kind, Creates Online Sales Channel for Optometrists with ECP Partnership Program – Expanding Options for Patients
With optometry offices losing sales to direct-to-consumer ecommerce, eyewear designer provides online sales channel to help eye care professionals create new revenue streams and offer patients convenience
Online Eyewear Retail Sales For Eye Doctors
David Kind's ECP Partnership Program enables eye doctors to give customers more options with David Kind’s unique online home try-on experience. Optometrists receive a dispensing fee for each customer referral that purchases glasses at DavidKind.com. In turn, they perform in-store adjustments to frames, maintaining patient relationships.
Eye Doctors Can Expand Options & Convenience for Patients
Optometrists also get their own doctor-branded David Kind site and the collection for display in stores at no cost. For patients initiating a trial at DavidKind.com, the brand’s opticians advise on frame choice and use David Kind’s patented photo measurement technology, in addition to doctor measurements, to ensure excellent fit.
“In the age of Amazon, consumers expect to purchase most everything online. Our ECP Partnership Program offers a solution for optometrists to help increase sales, maintain patient relationships by providing the highest level of care, ensure fit and quality and offer even more options to purchase in store and online.”
David Barton, founder of David Kind
“We first went live with the program 2 years ago. With many patients wanting to purchase online & going to sites that don’t ensure quality or offer advice from opticians, we are often forced to correct 50% of these other purchases. The David Kind program gives me more ways to ensure quality and meet patient needs.”
Dr. Mark K. Bryant, OD