10 Social-Mobile PR Tips
for 2018


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Tip #1:


Repurpose content on your owned social channels in order to achieve multiple touch points. Remember, it takes on average 5 touches before an action is taken.

Tip #2:


Take an Always On approach to content distribution. This means using a push communications model that distributes your content to targeted audiences over a sustained period of time.

Tip #3:


Understand the benefits of organic vs. paid advertising. Hint: using a combination of both is best!

Tip #4:


Make your PR content visually pleasing by ensuring your images are high-quality and closely cropped to maximize detail, even when shrunk to fit a smaller screen.

Tip #5:


Keep copy short and sweet, especially for those smartphone users. Break up a press release into smaller bites of information.

Tip #6:


Keyword research is important when writing for PR and social media. Make sure you’re applying best performing keywords to your PR and social media efforts.

Tip #7:


Think along the lines of Snapchat, Flipboard, and NewsDriver.

Tip #8:


Make sure any videos on your pages or social channels are compatible with smart devices.

Tip #9:


Use a responsive template for everything, including emails.

Tip #10:


Consider including NewsDriver in your 2018 PR Strategy. Our platform includes all of the above and our team helps your PR drive better results from social and mobile.

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