Tip #1:
Repurpose content on your owned social channels in order to achieve multiple touch points. Remember, it takes on average 5 touches before an action is taken.
Tip #2:
Take an Always On approach to content distribution. This means using a push communications model that distributes your content to targeted audiences over a sustained period of time.
Tip #3:
Understand the benefits of organic vs. paid advertising. Hint: using a combination of both is best!
Tip #4:
Make your PR content visually pleasing by ensuring your images are high-quality and closely cropped to maximize detail, even when shrunk to fit a smaller screen.
Tip #5:
Keep copy short and sweet, especially for those smartphone users. Break up a press release into smaller bites of information.
Tip #6:
Keyword research is important when writing for PR and social media. Make sure you’re applying best performing keywords to your PR and social media efforts.
Tip #7:
Think along the lines of Snapchat, Flipboard, and NewsDriver.
Tip #8:
Make sure any videos on your pages or social channels are compatible with smart devices.
Tip #9:
Use a responsive template for everything, including emails.
Tip #10:
Consider including NewsDriver in your 2018 PR Strategy. Our platform includes all of the above and our team helps your PR drive better results from social and mobile.