The Science of Restaurant Menus

Your menu is the only communication with your guests that 100 percent of them will see, but you have 109 seconds to say all you need to say, so focus on clear messaging.

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Limit Options

The best restaurant menus account for the paradox of choice theory: The more options we have, the more anxiety we feel.

Specifically:

80 percent of a restaurant’s food sales come from only 16 percent of menu items.

Ditch The Dollar Signs

The Center for Hospitality Research found that people spend significantly more at restaurants where menus do not include dollar signs.

Download the full report and learn more about Upserve's Menu Builder

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