Virginia Beach revealed there is more than meets the eye to the coastal destination through a travel-agency themed pop-up escape room in Brooklyn, N.Y. What appeared to be the opening of a travel agency, Virgil A. Peach Travel and Adventure Co. is actually an escape room where New Yorkers can experience what Virginia Beach has to offer in their own neighborhood.

Ealier this month, a painted wallscape teased of a new travel agency, Virgil A. Peach Travel and Adventure Co., opening in the Williamsburg neighborhood of Brooklyn, N.Y. At night time, the additional letters painted over top of the agency’s namesake with UV paint revealed the words “Virginia Beach.”

“With the dominance of online travel agencies and depletion of travel agency storefronts over the last decade, it has changed the way we book travel. We we wanted to bring back a sense of nostalgia with the storefront concept and leverage it to showcase the Virginia Beach of today.”

Tiffany Russell,
vice president of marketing
at Visit Virginia Beach

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