Barefoot Releases New Survey on America’s Favorite Pink Wine in Honor of National Rosé Day

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Barefoot Wine, America’s favorite wine brand, is celebrating this year’s National Rosé Day, June 10, by revealing to Americans how they “think pink” and celebrate Rosé wine!

of Americans are now drinking pink.
a majority of Rosé drinkers enjoy their Rosé slightly sweet!

Americans love to drink Rosé while relaxing in their happy place nearly as much as they enjoy drinking it to mark a celebration such as

Valentine’s Day.
B-day party or New Year’s Eve.

Americans drink Rosé while:

  • 58% Watching TV shows & Netflix Marathons,
  • 55% Reading a book or magazine,
  • 30% Taking a bubble bath,
  • 32% Watching a sports game,
  • 27% Sun bathing.

Why the wide variety of chill out activities?

Americans say Rosé’s “refreshing taste” is its biggest draw, especially if it’s “slightly sweet.”

While Rosé is a popular celebratory drink year-round (it’s always summer somewhere!), of Rosé drinkers enjoying it all throughout the year, for most Americans that first sip of Rosé truly marks the official start of summer!

So pour yourself a glass of pink to declare it’s summer, and then keep an extra bottle chilled in the fridge all summer long to make sure you’ve always got a refreshing glass waiting!

Watch out, beer. Rosé is on the rise!

Just because it’s pink doesn’t make Rosé a ladies-only beverage. In fact, men are just as likely as women to be Rosé drinkers. And just because it’s believed to be one of the oldest styles of wine in the world, doesn’t mean it’s “out of style” — far from it!

How do Americans prefer to enjoy this refreshing pink wine?

Most want it straight up, in a wine glass, while others are more experimental in their “pinking,” drinking it as a spritzer with club soda, mixed into a cocktail or — a true summertime treat — as a “Frosé” frozen slushie!

Barefoot’s California Rosé is the newest addition to its portfolio.

This “new style” of Rosé is delightfully sweet — a great fit for the type of Rosé most Americans enjoy! It’s light-bodied, refreshing and fruit-forward, with aromas and flavors of watermelon, strawberries and sweet cherries. Whether it’s blended in a tasty Frosé or as a refreshing Berry Rosé Lemonade, there are so many great ways to enjoy this delightfully sweet pink drink in style!

Barefoot Wine & Bubbly, the most awarded wine brand in US competitions, can be found bearing the fun, iconic footprint label.

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